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October Blog: Strategies for Fourth Quarter Esthetician Success

Updated: Jan 27

It's October! Are you ready to end 2024 on a high note while preparing for 2025? Consider these fourth-quarter strategies to ensure success!




1. Review and Set Financial Goals

  • Analyze the current year: Look at revenue, expenses, and profit margins. Identify areas for improvement.

  • Set new financial goals: Outline income targets and budget for expenses, marketing, and growth strategies for the upcoming year.




2. Update Service Menu and Pricing

  • Evaluate popular services: Identify high-demand services and introduce new treatments that cater to market trends or seasonal needs.

  • Adjust pricing: Based on costs and demand, ensure your pricing reflects the value and quality of your services.

  • Get The Cost Per Service Worksheet to create a pricing model to include expenses: Use, Rent & YOUR Labor. Create prices that allow you to pay yourself FIRST!


3. Plan Marketing Strategies

  • Year-End Holiday Promotions: Offer special holiday-themed treatments or gift cards for the season to drive year-end sales.

  • Social media planning: Create a content calendar for the new year with a focus on themes like self-care, skincare education, and community engagement.

  • Loyalty programs: Refresh or launch customer loyalty programs to encourage repeat business into the new year. Offer a package of services at a discount or a subscription for monthly services.



4. Inventory Check and Supplier Negotiations

  • Evaluate product inventory: Identify your top 3 best-sellers and bottom 3 sellers. Overstock on the top 3 best-sellers to plan sales and plan for ordering in the next year. Liquidate or donate the bottom three sellers and redirect those funds to invest in new or existing products.

  • Get the Retail Profit Calculator from Skin Biz School. This Digital Course is designed to highlight the benefits of selling retail to your clients and help you develop a cost-to-profit model to ensure a successful retail center!


5. Refine Client Experience

  • Client feedback: Survey current clients about their experience and use the feedback to enhance your services.

  • Upskill: Invest in further education or certifications in existing and new techniques or trends that will attract more clients.


6. Tax Preparation and Legal Updates

  • Organize taxes: Prepare for tax season by getting all receipts, income statements, and deductions in order.

  • Business structure review: Consult with your Tax Professional or CPA this month to ensure your business is compliant with laws or regulations.


7. Set a Growth Plan

  • Team expansion: Consider hiring new staff or outsourcing tasks like social media management.

  • Digital product launch: Consider launching digital products, such as a skin care journal or skin care advice. Use platforms like Adobe Creative Cloud or Canva to create the digital product. Plan the launch and marketing of those items and add to your existing website or a platform like StanStore for clients to access.



Implementing these steps in the fourth quarter will give you momentum to start the next year strong, with clear financial targets, improved services, and effective marketing strategies.


If you need support with any of these strategies, schedule a Skin Biz School Coaching session with me!



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