Smart Money Moves: Love Your Finances! Create a Profitable Pricing Strategy

As an esthetician, your pricing should reflect more than just what competitors charge, it should ensure you're earning a profitable, sustainable income while covering all of your business expenses. With February being the month of love, it's the perfect time to show your finances some love by reevaluating and optimizing your pricing strategy for success.

If you’ve been wondering whether you’re re charging enough or if it’s time for a price increase, follow this step-by-step guide to create a pricing strategy that ensures profitability while keeping your clients happy.

Calculate Your Costs (Know Your Numbers!)

Before setting your prices, you need to understand the true cost of each service you offer. Many estheticians underprice their services because they only consider product costs but not overhead, taxes, or labor.

Break Down Your Cost Per Service:

• Use Items: The amount spent on skincare products, disposables (like gloves, cotton pads), and any single-use items per treatment.

• Time Spent: How long does the service take? Your time is valuable!

• Rent Expense: How much does it cost by month/week/service?

• YOUR Labor: Don’t forget to include what you need to get paid show up for your client.

*Pro Tip: If your total cost per facial is $40, but you’re only charging $75, you may not be profiting as much as you think after factoring in overhead expenses.

Get the Cost Per Service Worksheet Course HERE

Final Thoughts: Charge Your Worth with Confidence

Your pricing should reflect your expertise, the value you provide, and the cost of doing business. By following these steps, you'll ensure that every service you offer contributes to financial success and business growth.

This February, make a commitment to love your finances by setting profitable, sustainable prices because you and your business deserve it!

What is your biggest pricing challenge? Let’s continue the conversation in the Angela Green Esthetician Collective!