Say goodbye to Skin Biz School...
After careful consideration and evaluation, it’s time to end Skin Biz School. Some elements will fall under Angela Green Skin Care. I will keep you posted on milestone dates and where to find resources through the month of December.
Why am I ending Skin Biz School? Baby, I AM THE BRAND! It’s time to establish a consistent focus on Angela Green Skin Care. It’s about prioritizing self care, building community and longevity - in business and life.
This last blog of the year focuses on building your brand as an Esthetician. Read below for some of the ways I am defining my brand identity going into 2025.
1. Define Your Unique Value Proposition (UVP)
• Identify what sets you apart, such as a specialty (e.g., holistic skincare, anti-aging facials, or acne treatments) or unique techniques.
• Highlight your philosophy and approach (e.g., focusing on wellness or using clean beauty products).
Action: Establish your purpose statement. Brainstorm using words and phrases that come up in your conversation with clients and subjects that 'light you up". Your excitement is contagious!
2. Showcase Expertise Consistently
• Share educational content regularly on platforms like Instagram, TikTok, or YouTube to establish authority.
• Post videos or blogs on skincare routines, product reviews, or treatment benefits.
Action: Everything is content! Feature a day in the life as an Esthetician, post polls, informative carousel posts and talk about what services your clients know you for.
3. Personalize Your Visual Identity
• Use consistent branding elements, such as a professional logo, cohesive colors, and fonts that reflect your style.
• Include high-quality images of your work, treatment space, and yourself to create a relatable presence.
Action: Post before-and-after photos (with client consent) to showcase results.
4. Engage and Build Relationships Online
• Interact with your followers by responding to comments, running polls, and creating Q&A sessions.
• Share testimonials and repost user-generated content to build trust and community.
Action: Choose one day per week to go LIVE where clients can ask questions about skincare concerns.
5. Tell Your Story Authentically
• Share your journey as an esthetician, what inspired you, and your passion for helping others.
• Be transparent about your values and goals to connect with clients emotionally.
Action: Create a video about, Why I Became an Esthetician. Pin it to the top of your social media pages and post to YouTube
BONUS TIP: Use Chat GPT for branding advice
Here are a few prompts to get started:
Create a personal branding strategy for an Esthetician in (City, State) who specializes in (Your Skin Care Niche)
...define the brand for (Facials OR Waxing or Lashes OR Skin Care Products
Create a one month social media plan for an Esthetician who specializes in (YOUR NICHE) to attract new clients.
Summary:
We are Building Personal Brands all 2025! Use these Branding tips to get started on your path to becoming a successful Esthetician.
See you @angelagreenskincare on most social media platforms
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