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September Blog: Stop Selling the Facial


New Blog Post

Stop Selling the Facial: How Estheticians Can Build a Skin-Care Strategy Around the Client

Clients often think, “I need a facial,” rather than understanding what their skin actually needs. Start with skin assessment—not the treatment Every Esthetician should have an introductory facial, especially for clients seeking corrective results. This is where you can: Set a baseline for where the skin is today Educate the client Determine what type of client (see Client Types below) Provide the appropriate skin care treatment based on the clients needs and preferences Evaluate the client...



 
 
 

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